Do You Have A Unique Selling Proposition (USP)?

If you are a pet salon owner , you should have a USP. What exactly is that? It is what sets you apart from your competition. What makes doing business with you special? It doesn't even have to be unique, you can create the illusion of uniqueness. Think about what you offer to your customers. Is it quality grooming from stylists who succeed in the competition ring? Is it you hours of operation, that make you more convenient than your competition? Maybe you have been in business for 30 years or specialize in a certain product? Do some research and see what is lacking in your market and focus on that. One salon I know of has a "Walk in Wednesday", where she accepts walk ins all day first come ,first serve. Another has made their niche in specializing in "Pawdicures" for those dogs who are traumatized by nail trims. Maybe you are an exclusive feline groomer? You want your salon to be the only one focusing on your special USP. Make sure you include it in everything, ads, newsletters, website, social media. AND, make sure you deliver! No false USP's. Your customer will expect what you offer in exchange for their business. Nothing will kill your business faster than a false USP!

So give this some thought. Sign up for our newsletter and receive a report on some examples of USP's and how to create one of your own. Then report back to all of us and let us know how you are unique!